We are a one-stop-shop communications agency

We offer a broad range of public relations and marketing services for your business including:

  • Media release writing
  • Media engagement
  • Event management
  • Graphic design
  • Website design
  • Re-branding
  • Media training
  • Public speaking training
  • Resume writing
  • Job interview coaching
  • Linkedin profile writing
  • Fundraising
  • Sponsorship
  • Social media awareness training
  • Crisis management

We take the time to learn about your business so we can help you achieve success through PR. We are an extension of your business – we promote you to our networks, we look for media opportunities, we can speak on your behalf at events and we can ‘ghost write’ for you which allows you to take all the credit and promote your business!

OUR TEAM

Jaimie Abbott
Jaimie Abbott
Director

Jaimie Abbott is an award-winning media professional, having spent over fifteen years in the industry working as a Radio and TV Journalist, Political Media Adviser, Federal Political Candidate, Managing Director of her own media training company and a Communications Adviser in the Royal Australian Air Force.

 

In 2011 Jaimie was deployed to Afghanistan, where she worked as a Media Interview Trainer in Kabul. Here she developed the very first media training package for spokespersons on the war in Afghanistan. Jaimie trained over a hundred Military Officers one-on-one on how to be media spokespersons to international journalists embedded in Afghanistan.

 

Jaimie’s first fulltime job was as a newsreader and journalist for 2GB Radio in Sydney in 2003. She then spent another three years as a journalist and presenter for Prime Television in Tamworth, where she won a Highly Commended Journalism Award at the Northern NSW Journalism Awards in 2006.

 

After leaving TV to pursue new opportunities, Jaimie was the Media Adviser and part of the winning campaign team for Parliamentary Secretary for Industry Bob Baldwin in the 2007 election. She then joined the Royal Australian Air Force Reserves as a Flight Lieutenant at the end of 2007, and has travelled all over the world as a Communications Adviser managing the media for international Air Force exercises in Malaysia, the Middle East, and Guam.

 

Since setting up her own media spokesperson training company, Jaimie has trained senior executives in media and crisis communication from the corporate, government and community sectors. Jaimie has a Bachelor of Communications (Journalism) Degree from Charles Sturt University in Bathurst, a Certficate IV in Training and Assessment and is currently completing her Master of Marketing through the University of Newcastle. She is also a member of the Public Relations Institute of Australia (PRIA).

 

Jaimie is the President of Hunter Animal Rescue and on the committee of the Hunter Business Women’s Network. She is the former Vice President of the Newcastle & Hunter Junior Chamber (now Hunter Young Professionals). On Australia Day 2012 Jaimie was awarded a City of Newcastle Service Award, for her outstanding contribution to the community after personally raising over $50,000 for local charities. She was also the 2012 runner-up University of Newcastle Leadership Award Winner and a finalist in the Hunter Business Awards in 2012 and 2014.

 

In May 2012 Jaimie was endorsed as the Liberal Candidate for Newcastle. She achieved an historic 3.7% swing towards the Liberal Party in the Federal election and received just under 30,000 of first preference votes.

Sheridan Ferrier
Sheridan Ferrier
Marketing Manager

Sheridan Ferrier is a marketing specialist with experience across marketing, communications, public relations and events and has been employed by not for profits, government and public sector organisations. She holds Master of Business Administration (MBA), Master of Management (MMgt), and Bachelor of Education (BEd) and has lectured in the Masters program for Tourism and Hospitality Marketing at the International College of Management in Sydney.

 

Sheridan worked as a destination marketer for more than fourteen years travelling the world, promoting The Rocks, Darling Harbour, the Hunter region and the Pacific Coast Touring Route. Having held senior marketing roles for Sydney Harbour Foreshore Authority, she returned to the Hunter in 2006 to take up the position of Marketing Manager prior to becoming CEO in 2008 for then named, Hunter Tourism.

 

During the past 12 months Sheridan has been employed as Community Relationship Manager where her key role was to launch a new brand into the Hunter for a Sydney-based organisation, creating brand awareness with a focus on driving new business.   Sheridan is a committee member of the Hunter Children’s Research Foundation and has been a Board member for Hunter Sporting Venues Authority, Hunter Wetlands Centre Australia and Pacific Coast Touring Route.

 

Sheridan recently won the Award for Excellence in Branding & Marketing at the Lake Macquarie Business Excellence Awards and has won Tourism Marketing awards for the Pacific Coast Touring Route and The Rocks.

SOME STATS

Jaimie Abbott Communications is a hub of activity.

473

Events attended

398

People trained

63

Projects done

1479

Coffee Drunk