Media & interview trainingMaster the media interview
Learn the formulas to develop your key messages and manage any media interview with confidence. Training is tailored to you, one on one or in groups, in person or on Zoom.
In person or on Zoom 路 One on one or in groups 路 Tailored to you

The formulas to handle any media interview.
We provide the key formulas for developing your key messages and professionally managing your media interviews.
You will receive as much videotaping and critique time as possible, and take home training handbooks to keep for future reference.
Media training can be conducted one on one, or in larger groups, depending on what suits you and your team.
Every workshop is tailored to suit your needs, so the practice feels as real to life as possible.


Training tailored to your needs.
From your first interview to advanced spokesperson training, here is what we cover together.
Core media training
- The key formulas for developing your key messages.
- How to professionally manage your media interviews.
- As much videotaping and critique time as possible, plus handbooks to keep.
Advanced interview performance
- For senior executives with media spokesperson experience.
- Media management and handling difficult questions.
- Perfecting the news grab when it counts.
For senior spokespeople
- Designed for those dealing with media at a high level.
- Develop your interview skills and techniques.
- Feel confident and relaxed in any interview situation.

Jaimie has been on every side of the microphone.
Jaimie Abbott has reported the news as a journalist, faced it as a politician, briefed it as a United Nations media spokesperson, and led under pressure as a military officer. Jaimie holds an MBA and more than 20 years of leadership experience.
Jaimie has spent years training senior leaders, executives and government chiefs to own the stage and handle the toughest interviews, without faking a thing. She knows the pressure you feel, because she has stood in it.
Now Jaimie trains leaders, executives and teams to handle any media interview with confidence.
Media training, built around you.
Every workshop is built around your needs and delivered one on one or in groups.
Delivered in person in Newcastle or Sydney, or on Zoom, whatever suits you and your team.
- The formulas to develop and deliver your key messages.
- As much videotaping and critique time as possible.
- Training handbooks to keep for future reference.
- Sessions one on one or for your whole team.
Let's make sure we are a fit.
This is for you if
- You speak to the media, or you are about to, and you want to be ready.
- You have key messages that matter and need to land them under pressure.
- You want training tailored to you, one on one or for your team.
This is not for you if
- You want a quick fix rather than real interview skills.
- You are not willing to practise on camera.
- You have no media or interview need yet.
Still reading? That is usually a yes.
After your training.
Calm on camera
Walk into any interview or studio and speak like you belong there.
Messages that land
Deliver your key messages clearly, even under tough questioning.
Ready for the grab
Handle difficult questions and nail the news grab that makes the story.
What clients say.
Real words from people Jaimie has trained, on stage and in the media.
"By chance I heard about Jaimie's public speaking course and thought I'd give it a go. She gave insights to deliver the best presentation I could. I have now given numerous media interviews and public talks with confidence and ease. I highly recommend it."
"Jaimie performed superbly as my chief of media training in Kabul. She trained dozens of senior generals, admirals and government executives to handle tough interviews. If you need an expert to prepare your most senior leaders to meet the press, Jaimie is the person for the job."
"Jaimie Abbott's media skills, contacts and networking are outstanding. In addition to her acumen, Jaimie is also an engaging MC and passionate public speaker."
Let's get you media ready.
Practical media training, tailored to you, so you walk into any interview feeling calm and in control.
Enquire nowFor any enquiries, email [email protected]