Episode 41 - Is the media release dead?

Is the media release dead?

In this captivating episode, Jaimie Abbott, a seasoned journalist and media expert, explores the remarkable benefits of a well-crafted media release. She highlights how a strategically written release can help reach a wider audience, enhance credibility, and increase visibility for your organisation. Jaimie delves into the importance of controlling the narrative, particularly during times of negative publicity, and how media releases can foster strong relationships with journalists.

Drawing from her 20-year experience in newsrooms, Jaimie reveals the secret to making journalists' lives easier and securing exclusive coverage for your brand. Tune in to discover the crucial role of media releases in today's fast-paced media landscape and learn how to craft an impactful message that generates buzz for your organisation.

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