Jaimie: In today's episode, we are talking all about how to market yourself as a paid speaker. And if you are listening to this, this is the week doors are opening or they've opened 30th of May so depending on whether you're listening to this, or you're listening to this post 30th of May, up until the sixth of June, doors are open for Paid to Speak. If you are listening to this today, 29th of May which is when I've released this episode, then the doors are opening tomorrow so 30th of May up until the sixth of June. It's only open for eight days and doors only open twice a year for Paid to Speak. This is my signature course and you will get everything you need to become a highly paid speaker. You will get over 60 videos which is self paced, so you can watch those videos on an app on the go. There's eight different modules to get through which teaches you how to find highly paid speaking gigs what topics are selling, what industries are paying, how much to charge, they get hundreds of contacts, you get 10 planners, you get speaker agreement, templates, literally drag and drop, copy and paste speaker bios. I'm giving you a one page, a four page and the six page bio. You also get a live group training session with me which we will hold in July. And so that's your chance to ask any questions you have in that live training environment. If you want to join, doors are only open until next week, the 6th of June. Just go to paidtospeak.com.au and I look forward to seeing you start your highly paid speaking career.
But for now let's dive into some tips and tricks for promoting yourself as a top notch speaker the enjoyable way. All right, let's face it I mean marketing or marketing ourselves can often feel about as enjoyable as a trip to the dentist. But fear not because we are here to make self promotion a delightful experience rather than a painful one. So let's start with the basics, building a professional website or an online profile. And in fact, after you listen to this episode, what I want you to do as kind of your homework is to add the word speaker to everything. Add it to your LinkedIn profile. Add it to your website added to your Instagram Facebook profiles, put it out to the universe that you are a speaker. If people aren't looking and thinking about you in that way, then how are you going to get speaking gigs?
So this simple little tweak online has incredible power in order to make you front of mind when people are thinking about a speaker for their next event. And think of your website as your virtual calling card. You know a dazzling display of your expertise, experience and past speaking engagements. What you want to do is make it visually appealing, easy to navigate, and brimming with all the information that event organizers need to know that you're the bee's knees when it comes to speakers. And so if you can put in like a nice image or even a video of your speaking that is going to be even better.
Now, next up, we have the wild and wacky world of social media. Love it or hate it social media can be a goldmine for speakers, looking to connect with their target audience and showcase their expertise. What you can do is share valuable content, engaging conversations, maybe even start a few friendly debates. But just steer clear of the comment section if things get a bit too heated. And remember with social media, this is something I tell all my clients inside the PR club or when I'm working with them one on one. Social media is all about consistency. So keep your presence up to date and keep your posting schedule regular like a well oiled marketing machine.
Now let's talk about networking. Yes, the dreaded end word. But fear not because networking doesn't have to involve stuffy boring events and awkward small talk. Instead, think of it as a chance to connect with like minded individuals. Maybe share ideas and forge lasting relationships. Reach out to event organizers, fellow speakers and professionals in your niche. You never know where a friendly conversation might lead. And remember, networking is a two way street, right? So be sure to offer support and assistance to others where you can, in other words, give, give, give, give give, you know I mean a BNI if you've heard of BNI and it's all about givers gain are so true when it comes to networking. So think about how you can help others first, and then it will come back your way. Trust me on that.
All right, so we've covered websites, social media, and networking. But what about seeking out opportunities to showcase your speaking power? This is where industry events, webinars and podcasts come into play. Now these platforms offer a chance to stretch yourself in front of a captive audience and demonstrate your expertise in real time. So go ahead dazzle them with your knowledge, charm them with your words and leave them wanting more like a true speaking superstar.
And now for some quick fire tips to help you market yourself as a paid speaker:
Number one is collaborate with fellow speakers or industry professionals on projects, webinars or panel discussions. Not only does this expand your network, but it also helps build your credibility and reach.
Number two, offer a free or a low cost workshop to give potential clients a taste of your speaking skills and experience. And this can help you refine your presentation, gather testimonials, and generate buzz around your speaking services.
Number three, don't be afraid to use humor in your marketing materials and social media posts. And I always say this to people because like a well placed joke or maybe a funny anecdote can just make your content more engaging and memorable and it helps to showcase your personality as a speaker.
Finally, always be on the lookout for new opportunities, ideas and platforms to showcase your skills and connect with your target audience. The world of public speaking is ever evolving. Who would have thought we were putting ourselves out there on TikTok five years ago. So stay open minded and ready to embrace new possibilities.
So there you have it. That's my quick guide to marketing yourself as a paid speaker without breaking a sweat. Of course this is next-level inside Paid to Speak my signature course all about how to get yourself known as a speaker. How to Become the industry's go-to guy or girl expert in your field. Remember, excuse me, remember the key to successful self promotion is to be authentic, engaging and consistent. And don't be afraid to let your personality shine through and showcase what makes you unique as a speaker.
Now as you embark on your marketing journey, remember to enjoy the process and have fun with it. After all, speaking is all about connecting with others, sharing knowledge and making a positive impact. And if you can have a laugh along the way, even better.
Thank you for joining me today on this quick rapid fire podcast. I hope this has really given you some advice and giving you some ideas to market yourself as a paid speaker and for it to be enjoyable and less daunting. Don't forget doors are opening 30th of May to the 6th of June at paidtospeak.com.au. We'd love to see you inside the course. I've got incredible results from my previous students who have joined the last two intakes. As always if you have any questions or suggestions or maybe some funny tales to share, feel free to reach out you can catch me on LinkedIn, my website- Jamieabbott.com, Facebook Instagram. You can find me everywhere. And don't forget to subscribe to this podcast so you don't miss any of my upcoming episodes. Until next time I look forward to seeing you inside the Paid to Speak course, it’s paidtospeak.com.au but I'm signing off so keep smiling keep speaking and remember that laughter is the best marketing tool. Catch you next time!