Jaimie: Well, today we're zeroing in on a topic that often gets overshadowed in the age of digital media and global markets. And that's the power and importance of local PR for small businesses. So whether you're running a mom and dad's store, maybe a local cafe or any venture that caters to the community, then this episode is for you.
Now, you might be thinking, why local PR? Isn't it just all about global reach nowadays, but here's the thing, small businesses often thrive, survive and thrive on local support. So it's very community that can make or break you. Do you see there your primary audience, your most frequent customers, and most importantly, your loudest cheerleaders. So let's dive in.
First off, what exactly is local PR? So in simple terms, it's about building and maintaining a positive reputation within your immediate community. It's about being recognised. It's about being trusted and supported by those around you. So where do you start? One word people and that is collaboration. So remember, every local business like yours, is striving to create an impression. Why not join hands? So maybe it's a joint event a shared promotion, or even just cross promotion on social media? The synergy can be immensely beneficial.
Next, think about your community events. So whether it's you know, the local farmers market, a town fair charity runs, or school functions, these are golden opportunities, because not only do you get to showcase your offerings, but you also embed yourself in the very fabric of the community. And trust me, people remember those businesses that show up and support now
I've got a quick challenge for you. Take a minute, grab a pen and paper and jot down maybe let's pick three local events or platforms where you think that your business can perhaps make an impact in the next three months. Got them? Great. Now make a plan to get involved. Another thing is don't underestimate the local media. Your town's newspaper, local radio station, or community TV channel, are always on the lookout for interesting stories. So maybe it's about how you started a unique products you offer or challenge that you overcame, pitch them, give them something that resonates with the community and in return, they'll give you coverage.
So before we wrap up, it's a really short episode today. Let's touch upon one essential point- authenticity. You see every interaction, every event, every collaboration, let it come from a genuine place, because I think people can sense when businesses are just you know, going through the motions. So be genuine, be passionate and be involved for the right reasons. So while the world is indeed becoming a global village, for small businesses, the local community is still your main street. It's your primary audience, cherish them, engage with them and grow with them.
So that's all for today. It's probably one of my shortest episodes. I just had a couple of quick points to make on how to leverage local PR. So if you've got success stories, or perhaps tips related to this topic, do share them with me, send me a DM on Instagram, LinkedIn, Facebook, you can find me @jaimieabbott on most of those platforms, and I love hearing from you. Until next time, keep thriving and keep supporting local.