Jaimie: Today we're delving deep into a strategy that could really catapult your business to new heights. And that is the world of business awards. Now, this isn't just about winning a trophy. It's about leveraging recognition for substantial business growth. So sit back, relax, and let's unravel the secrets of winning business awards. Now, you might be wondering, why should I bother with Business Awards? Well, trust me, I think I had the same question when I started my entrepreneurial journey just a couple of years ago. But here's the thing. Business Awards are more than just accolades and I realise this now, they are a powerful tool for brand validation, publicity and networking.
So today, I thought I would break down the why the how and the woods is entering Business Awards, and I'll share some insider tips and success stories to get you inspired. Now, I have won a few awards in my time and most recently, in 2023, I was awarded the Best Online Business in that in that category at the Australian Small Business Women's Champions Awards, such as natural and I'm coughing. I'm such a mouthful, and it was a very exciting moment for me and on the back of that I launched my fourth pay to speak course achieved a record breaking result, and I have no doubt that of course, it was all the things that I did in a lead up right. But that award win and the promotion, the publicity, the exposure that I got as a result of that. I have no doubt that was a big reason. Why my voice just a couple of weeks later, was even more successful than it ever has been when I've launched that course.
So let's tackle the why first. Business Awards, as I said, has edited with me, that can really elevate your brand in ways that you just might not have considered. They enhance your credibility, you can attract media attention, and you can significantly boost morale within your team. So when your business is recognised by a reputable award, it's a signal to your customers, perhaps your investors and partners, that you're a leader in your field. So let's consider maybe let's just say if you were a small tech startup, and if you won some giant tech award, you're going to receive an influx of invested interest and that's going to lead to a substantial funding round. Or take another example where perhaps another tech company whose award win led them to a major partnership with an industry giant. You know, these are just examples of what can happen when you leverage the power of awards. But how do you choose the right awards? I think it's all about alignment and relevance. So start with perhaps some industry specific awards. Now in my PR club. I actually recently ran a masterclass on how to win awards, and everyone in PR club got a copy of it was about 60. Maybe even close to 70 awards that I gave everyone in there. There was literally something for everyone.
So when you if you join PR club at prclub.com.au, you will get access to all of those that big list of those awards. And so when you get that list start with the industry specific awards, then look at regional or national awards that match your business size and type. But remember the goal is to find awards that will resonate with your target audience and stakeholders. Now writing a winning award submission is crucial. This is where you tell your business's story, you highlight what makes you unique whether it's your cutting edge technology, exceptional customer service, or a commitment to sustainability. Just use concrete data and testimonials to back up any claims that you make. And don't forget the networking opportunities. Award ceremonies are gathering places for industry leaders. And these events are just perfect for making great connections gaining insights and even finding potential mentors. And even if you don't win, being a nominee and being a finalist can still open doors and start conversations. Now I know that entering awards can be daunting, and there's always the fear and it's a really pretty high chance of not winning but remember, the journey itself is so valuable. And so I encourage you to use any feedback to improve your business and come back stronger next year.
Now winning a business award can have long lasting effects. It's not just about the immediate publicity, but it's about the ongoing reputation boost the potential for attracting top talent and the opportunities for better business deals that come with being an award winning brand.
So there you have it. The compelling world of business awards is demystified. It's time to step up and put your business on the map. If you want to know more not only inside PR club have I got a whole masterclass on this topic. We did a whole hour. I also have got the list of almost 70 different business awards you can enter and exclusively for PR club members, you will get that everyone in the club gets this copy of my exact submission that I used to win the Best Online Business category at the Australian Small Business Women's Champions Awards. And so you will get a copy of that so you know exactly what a winning submission looks like that remember, it's not just about winning. It's about the journey, the growth and all of the opportunities that come with it. So thanks for tuning in to Pitch Perfect. If you found today's episode insightful, don't forget to subscribe and please leave a review. And join me next time for more empowering insights and strategies on public speaking, marketing, and public relations. And until then, keep pushing those boundaries and chasing those dreams.