Jaimie Abbott: Welcome to a new episode of Pitch Perfect. This is the podcast for speakers, experts and big dreamers who want to get paid properly to share their message. I'm Jaimie Abbott and today we're going to dive deep into one of probably the most requested topics ever. And that is how do I score corporate clients? Now, not just any clients, but the ones who pay four or five figures, they feed you fruit platters in the green room and they actually pay your invoice on time. Time Magic, right? Whether you're a coach, a speaker, a consultant, or a content creator, or all of the above like myself, this episode is going to give you the real deal roadmap without the fluff. Now, I am running a free masterclass this Wednesday 23rd July, and it's going to run at 6pm Sydney time. So hopefully you're listening to this episode. For the 23rd of July 2025, just go to jamieabbott.com.au corporate and at 6pm Sydney time. So, Australian Eastern Standard Time on Wednesday the 23rd of July, and I'm going to show you exactly how you can score corporate clients. So let's dive in into today's episode, why corporate clients are. Ah, the holy grail. Corporate clients equals leverage. Fewer clients, more revenue. They don't even blink at a 10k proposal. They respect systems and value outcomes, unlike some individuals. And you might know what I'm talking about here. Who want coffee chats. Corporates want a result. And you also get long term potential. So a keynote can lead to workshops, team training, MC gigs, also known as the buffet of paid opportunities. You know, when I first landed my, my first corporate gig, I undercharged ridiculously. But that same client brought me back five times. By the third booking, my rate had tripled. Why? Because I made their life easier. Think about, who do you want to work with? You can't market to everyone, so you need to know the industry that you want. Whether it be tech, real estate, financial services, health. Think about, what problem do you solve? Corporates don't care about your story unless it helps their people or their bottom line. Create a corporate avatar. So think head of people and culture at a 200 person, major company based in Australia. Jot down your dream client profile. This is what I get my PR club members to do, is to create a wish list of big clients they want to work with. Even if you Google, Australian asx, companies, you can download a PDF of all the big companies. Put these guys on your wish list. If your dream corporate client is Anyone with a credit card, it's time to niche down my friend. Now let's talk about how you package what you do like a pro. First of all, stop selling time. What you want to do is to sell transformation. So a 60 minute workshop sounds like a chore. Let's rephrase that to from burnout to brilliant. Empowering your teams to thrive at work. Yes, please use outcome driven titles. So think leadership under pressure. Instead of maybe my military story. Create a one page PDF A1 sheet and in this one sheet you can put your headshot, your bio, your keynote workshop titles, testimonials, logos of past clients. Make it canva friendly. You can send a link as well and just keep it really short, sharp and simple. Let me something that you can actually add in there is let them know that you've spoken for brands that they know. If you've got a big name in your past, even if it's from 10 years ago, use it. It's not name dropping, it's name levelling. Pitch like a CEO. what you need to do is find the decision maker, in a business. So for me that's often HR managers, training managers, people and culture leads, event managers get really specific. You can then use LinkedIn for research. Then you can find their email to pitch. Now in my corporate client masterclass that I'm running next Wednesday 23rd July I'm going to show you how to get anyone's email address from any company in the world. It's very, very simple. Or you can simply DM, perhaps on LinkedIn a connection if you've got some sort of rapport. Don't be weird, be human. Now here's a pitch template idea. So you could perhaps have something with a subject such as supporting your team with X and that's the outcome. So what you might put there is hi so and so. I've been working with so and so company to help their teams. I'd love to offer something similar for and then put their company there. Can I send through a quick proposal or an idea pack, follow up like a pro. They're not ignoring you, they're drowning in meetings. So be pleasantly persistent. You know, pitching to corporates is like dating someone who's always in back to back zooms. You need to keep it warm, short and don't send them a seven page essay. Nail the delivery and get invited back over. Prepare but then show up relaxed. Corporates expect slick, not stiff. Make your message relevant to them. So use their language, their challenges, their lingo gather testimonials and referrals, your next client is already sitting in the audience. Don't leave without asking for the next gift. What I say is if you give value, make them laugh and end early and you're already a hero. Now let's talk about repurposing, repackaging and repeating. You can turn one talk into multiple opportunities. You can do breakout sessions, you could do LinkedIn posts, you could do corporate blog collabs, internal comms training. So create a done for you offer. Some companies want you as a coach or an ongoing advisor. Mention this after your first win systemise your follow up. So I use a really simple spreadsheet. We actually use a trello board and we have the client name the pitch, date, the status and the next action. If you are pitching say 20 to 30 companies a month, you will see traction within six weeks. What stops most people Fear of pricing too high. Because if you're too cheap, it comes across that you re inexperienced. People think, well what's wrong with him or her not following up? The fortune is in the follow up. I get so many of my speaking gigs from follow ups. And also if you assume they're too big to want you, every company started small be their right fit. Now, if you don't believe in the value that you bring to a company, why should they? So let's recap today. Number one, know your niche. Number two, package what you offer. Number three, pitch with confidence. Number four, deliver like a rockstar. And number five, repurpose and grow. If you want to learn more, I'm running a free Masterclass this Wednesday 23rd July at 6pm Sydney time, Australian Eastern Standard Time. Go to jamieabbott.com.au corporate and I will send you that's that will lead you straight to the registration link or DM me with the word corporate on my socials. Corporate clients aren't some secret club. They're humans looking for help. The sooner you start, the faster you'll realise that you had the magic all along. If you liked this episode, please rate and Review. Give it 5 stars. Share it with a friend. Share it on your socials. until next week, I look forward to helping you in my free masterclass on how to score corporate clients.
