A few years ago, if you asked me to speak at your event for free, I probably would’ve said yes.

I’d have done it with a smile, put on a fresh outfit, maybe even hired a babysitter, and rocked up like the pro I am. And most of the time? I’d leave with nothing but a thank-you and a lukewarm sandwich....

by Jaimie Abbott

One key to delivering a successful message is polishing the message you already have. You will find that your audience can better understand what you have to say when you message targets specific key points rather than vague generalities. Since your audience is looking for informat...